PDP Studio by PDPAOLA debuts at salone del mobile 2025, blending art, design, and material innovation into a limitless creative platform.
Blending material innovation, contemporary art, and unprecedented collaborations, the Catalan brand debuts at the salone del mobile with a creative space that redefines modern luxury.
When design meets the poetry of materials, PDP Studio is born — the new creative platform by PDPAOLA. More than just a project, it is a true statement of intent: to push the boundaries of jewelry and embrace an aesthetic vision that celebrates craftsmanship, innovation, and a multidisciplinary mindset.
Led by the refined vision of founder and creative director Paola Sasplugas, PDP Studio has debuted in April 2025 at Milan’s Salone del Mobile, the world’s most prestigious design stage. The PDPAOLA flagship store at Via Tommaso Grossi 6 has been transformed into a microcosm of exclusive collaborations, hosting limited-edition projects created by emerging artisans and renowned figures from the international design scene.
“We wanted to create something that transcends time, uniting curiosity, mastery, and the joy of creativity,” shares Paola, revealing the soul behind PDP Studio.
The protagonists of PDP Studio: between sculpture, history, and futuristic textures
Tic-Tac-Toe Table – Ranieri by Meda & Quincoces
An icon of simplicity elevated to sculptural masterpiece. Francesco Meda and David Lopez Quincoces collaborate with Ranieri, a master of volcanic stone, to reinvent the classic tic-tac-toe game into a pure, material, and timeless form.
Not a BKF Chair – ISIST Atelier with Victòria Bonet
A deeply personal and emotional tribute to the iconic BKF® chair, reinterpreted in a feminine and resilient key by ISIST Atelier. A project that intertwines memory, innovation, and profound family roots, authentically narrated by Victòria Bonet.
The Fluffy Vase – Shishi San
The caress of tradition meets the irreverence of contemporary design: Shishi San’s famous “Fluffy Vases” arrive at PDP Studio in a new edition, blending fabrics, organic shapes, and a storytelling ability that evokes both nostalgia and avant-garde spirit.
PDP Studio: the new language of objects
Not simply home decor pieces, but true statement pieces conceived for those who believe that art — like jewelry — should move, endure, and be passed down.
PDP Studio represents a new expressive code, where material — from volcanic stone to natural leather, to woven fabrics — is shaped into free and daring forms. It is an avant-garde laboratory where every project is born from an open conversation between heritage and future.
With more than 60 boutiques worldwide and 2,000 multi-brand points of sale, PDPAOLA thus confirms its international vocation, adding an unprecedented chapter to its narrative: one of design that embraces the soul, between tradition and experimentation.
PDP Studio is a statement of creative freedom: what marked the moment you decided to go beyond jewelry?
The desire had been quietly growing for some time. Jewelry was just the beginning — a language I deeply love — but creativity doesn’t have borders. PDP Studio was born from a need to explore those outer edges, to give shape to ideas that live beyond adornment.
How personal is it in wanting to merge art, craftsmanship, and design into a single platform?
Completely personal. It comes from my upbringing, my values, and a deep fascination with how things are made. Art, design, and craftsmanship are not separate for me — they’re threads of the same story.
What is the boundary, if any, between an art object and an everyday object?
Intention. It’s less about the form and more about the story behind it. The everyday object becomes art when it’s charged with meaning, presence, or emotion.
How do you select the artists and designers you collaborate with?
It’s instinctive. I’m drawn to people who see the world differently — whose work is honest, elevated, and driven by curiosity. The connection matters just as much as the craft.
What must an object convey to be included in the PDP Studio project?
It needs to move you. There must be emotion in it — whether in its process, materiality, or presence. It must spark something — a conversation, a memory, or a sense of wonder.
How does the material itself become a narrative protagonist in your pieces?
Materials carry stories — of place, of time, of nature. When treated with respect and imagination, they speak. They tell you what they want to become.
What struck you about Shishi San’s work and what did you try to evoke together with “The Fluffy Vase”?
Shishi has this unique way of blending humor with delicacy — a softness that feels nostalgic yet subversive. With “The Fluffy Vase,” we wanted to evoke comfort, whimsy, and that surreal edge between memory and fantasy.
What symbolism lies behind the homage to the BKF chair through the collaboration with Victoria Bonet?
The BKF is an icon of relaxed elegance. Victoria’s interpretation plays with legacy and fluidity — honoring the chair’s architectural bones while giving it a new feminine sensibility.
What is the emotional legacy of objects in your vision?
Objects outlive moments. They absorb feelings, hold memories, and pass them on. That emotional imprint — subtle but powerful — is what we try to preserve.
What does the “Tic-Tac-Toe Table” say about itself?
It says: play is serious. It celebrates the elegance of simplicity, the balance of function and beauty. Crafted in volcanic stone, it’s grounding and poetic — a timeless contradiction.
How important is it for PDP Studio to create pieces that defy time?
Essential. We are not here to chase trends. We’re here to build meaning. To create pieces that speak across decades, not just seasons.
How do you express femininity through a design object?
Through contradiction — strength and softness, fluidity and structure. Femininity, for me, is a tension of opposites. It’s never just one thing.
What is your relationship with family memory, and how much does it influence your creative vision?
My family taught me the value of beauty in simplicity, of effort, and of lasting things. That foundation lives in everything I do — it’s my quiet compass.
What is the role of play in contemporary design?
Play is freedom. It’s how we discover. In a world of over-function, play invites emotion, imperfection, and imagination back into the process.
What were the biggest challenges in transforming a jewelry brand into a laboratory of ideas?
Letting go of expectations. Opening a new chapter meant breaking our own rules — reimagining the brand not just as a product house but as a platform for ideas.
How would you define the word “luxury” today?
Luxury is time. Space. Soul. It’s the things you don’t rush. The details that aren’t visible at first glance. It’s emotional, not just material.
How does PDP Studio interact with the notoriously competitive and crowded Salone del Mobile scene?
We don’t aim to compete. We’re here to contribute — to bring a different voice, rooted in jewelry but reaching into the world of objects, materials, and feelings.
Have you ever thought of a line of objects that enter everyday life while maintaining the aura of uniqueness?
Absolutely. That’s the sweet spot — when utility meets poetry. We want to create things you live with, that become part of your rhythm while still feeling special.
Is PDP Studio also a bridge between generations?
Yes. Craft connects generations — the way something is made, the story it holds. We aim to preserve those dialogues and pass them on in contemporary ways.
If you had to describe PDP Studio with one feeling, what would it be?
Wonder.
What do you dream of achieving, as a next step, with this new platform?
To keep expanding its universe — crossing disciplines, countries, and emotions. To surprise myself. To stay honest. And to build a space where ideas, people, and stories come to life beyond expectation.
